Meet Eagle Promotions…
Who are they, and what do they do?
In 1980, Eagle designed their first scorecard for Shirley Park Golf Club in Surrey. Forty years on, they’re working with the world’s top courses, providing design and marketing expertise along with above-par wooden branding, furniture and signage with all sorts of design and material options to choose from.
At every stage in the customer journey, golf clubs are put under scrutiny. From the website to the gates they drive through, customers make judgements at every touch-point – so a carefully considered brand is vital. For thirty years, Eagle have been taking on branding projects, providing clubs with colour palettes, typefaces, refreshed logos and easy-to-use strategy guides – allowing golf clubs to keep pursuing their goals once the project is finished. Eagle Productions have considerable experience when it comes to producing quality print products, from bespoke scorecards and course guides, to green fee tickets and bag tags. They even offer designed material for the private parties, weddings and engagements that take place on their historic grounds.
Eagle Productions understand that the secret to a beautiful golf course is harmony. Ensuring that any item of course furniture looks like a part of the whole is important, and Eagle are pioneers of specialist Golf Course branding. They help golf clubs reposition themselves within the marketplace, and design and deliver the branded products necessary to create a better impression on-course.
When Rochester and Cobham Park Golf Club came to Eagle looking for a new entrance sign, they realised that it was about time for a rebrand and identity upgrade, too. Starting from square one, Eagle plotted their route to success, building from solid foundations in the form of a full course signage upgrade and a customer journey signage project to enhance the experience of playing the course.
As the club manager, John Aughterlony put it: “When we took the decision to enhance the quality and consistency of our signage, we chose Eagle as we wanted to ensure that the Rochester & Cobham brand and visual identity would be first class.”
Eagle Promotions work in collaboration with English Woodlands Timber to produce fairway markers and tee posts, entrance, car park and clubhouse signs, in addition to with course furniture such as benches, bins and bag racks.
They offer a many different timber options, allowing clubs to find the perfect match based on their environment, budget and taste (among other factors). Eagle’s personnel are trained to consult on the best solution for each club’s individual circumstances. For mounts, Eagle Promotions favour hardwood which are dense, durable and kiln-dried to reduce moisture – perfect for an outdoor environment.